Experience

Core Competencies

Digital Art & Design: Affinity Designer, Adobe Photoshop, Illustrator

Web Design & Development: Joomla, WordPress, CSS, SEO

Video Production & Editing: Davinci Resolve, DSLR / Smartphone filming

Social Media Management: Content creation, Campaign execution, TikTok, Instagram

E-commerce Management: Amazon Seller Central, Online shopping optimization

Marketing and Web Specialist

ID USA International, Inc - Commerce, CA

September 2024 to February 2025

• Significantly improved website visibility through strategic SEO implementations, achieving a search ranking increase from 10% to 73%.
• Led and managed team operations, demonstrating strong leadership and organizational skills in a fast-paced environment.
• Expertly optimized and maintained the company’s WordPress-based website, including WooCommerce and WooCommerce B2B functionalities, ensuring smooth e-commerce operations.
• Designed and updated marketing materials utilizing graphic design tools, ensuring consistent visual branding aligned with company objectives.
• Implemented and leveraged HubSpot for effective email campaigns and enhanced customer engagement, significantly boosting marketing efficiency and outreach.
• Successfully coordinated cross-functional projects using Microsoft Teams, ensuring effective communication and timely project deliverables.
• Conducted comprehensive website updates, including proactive plugin maintenance and the development of blog systems for streamlined internal reporting.
• Developed and executed targeted marketing campaigns and content strategies to effectively enhance brand awareness and customer engagement.

Founder

Sweet Mint Studio - Alhambra, CA

February 2015 – Present

• Established and managed a successful small business providing comprehensive graphic design, web design, photography, and social media marketing solutions.
• Graphic Design: Conceptualized and created logos, business cards, flyers, product labels, and packaging that effectively communicated client brand identities. Developed compelling digital illustrations for diverse marketing needs.
• Video Production: Managed end-to-end video production, including scriptwriting, filming with DSLR and smartphones, setting up basic lighting, and expert video editing using Davinci Resolve. Proficient in color grading and exporting videos optimized for various digital platforms.
• Web Design: Designed and developed custom websites for a variety of clients, emphasizing user-friendliness, aesthetic appeal, and seamless integration with brand guidelines.
• Photography: Delivered professional product photography services, capturing high-quality and visually appealing images to meet specific client requirements.
• Social Media Marketing: Developed and executed impactful social media marketing campaigns across platforms, significantly enhancing brand visibility and engagement. Maintained and grew an active TikTok presence.
• Tutorial Services: Shared expertise through tutorials in graphic design, web design, photography, and social media marketing, empowering clients and aspiring creators with valuable skills.

Marketing and Creative Director

Samson Pharmaceuticals, Inc - Commerce, CA

February 2016 – August 2017

• Spearheaded brand development initiatives, ensuring brand consistency and enhanced market recognition.
• Produced high-quality graphic designs for catalogs, business cards, and banners using Adobe Creative Suite.
• Led package and product design projects, creating innovative designs that enhanced product retail shelf presence and appeal.
• Captured compelling in-house product photography, effectively highlighting product features and quality for marketing purposes.
• Managed e-commerce operations, optimizing online shopping experiences through seamless third-party integration.
• Designed and developed responsive websites with CSS proficiency using Adobe Dreamweaver.
• Successfully drove substantial website traffic growth through effective SEO strategies and social media marketing.
• Orchestrated video shoots and expertly edited engaging multimedia content for marketing and promotional use.
• Managed IT maintenance to ensure seamless and efficient business operations.
• Optimized product listings, pricing strategies, and customer engagement on Amazon Seller Central, enhancing online sales performance.

Web Designer / Graphic Designer / E-commerce Platform Maintenance / Marketing

Frontier Fashion, Inc - Industry, CA

March 2014 – October 2015

• Specialized in web design and development using the Fortune3 system, creating visually appealing and highly functional e-commerce websites.
• Implemented effective SEO strategies, significantly improving website visibility and achieving higher search engine rankings.
• Led creative productions that effectively conveyed brand messaging and significantly engaged target audiences.
• Utilized graphic editing tools to maintain cohesive and visually appealing branding across diverse media platforms.
• Demonstrated expertise in video editing, enhancing video content to meet high-quality standards and maximize viewer engagement.
• Managed social media content across multiple platforms, effectively engaging audiences and promoting brand awareness.
• Designed and delivered compelling newsletters, successfully retaining a loyal customer audience.
• Ensured seamless business operations through proactive IT hardware and software maintenance.

Marketing Director

Bolton Group, Inc - Industry, CA

April 2013 – January 2014

• Oversaw and provided guidance on creative projects, ensuring alignment with strategic project goals and brand objectives.
• Managed multiple websites, actively participated in project brainstorming sessions, and optimized eBay and Amazon stores for enhanced sales performance.
• Produced engaging landing page content and maintained consistent visual branding through expert graphic editing.
• Demonstrated advanced video editing proficiency using Adobe Premiere and VideoPad to create compelling marketing videos.
• Curated and scheduled content on diverse social media platforms, effectively engaging target audiences and building brand presence.
• Conducted in-depth keyword analysis and strategically optimized website content for improved search engine rankings and organic traffic.
• Provided comprehensive IT support, including both hardware and software repairs, to maintain optimal system functionality and minimize downtime.

Self Employed - Freelance

JennJenn Designs - Alhambra, CA

September 2011 to December 2013

• Graphic Design Expertise: Proficiently designed marketing collateral, specializing in logo design for unique and memorable brand identities.
• Web Design and Maintenance: Created custom web designs for WordPress and Joomla, offering maintenance services and consultations for optimal performance.
• PC Security and Cleanup: Provided antivirus, spyware, and malware cleanup services, safeguarding digital assets.
• Network Consultation: Oered comprehensive network solutions, optimizing performance and coverage.
• Software Tutorial Services: Delivered Photoshop and Illustrator tutorials, empowering clients with design skills.
• Tech Enthusiast and Industry Insight: Stayed updated with the latest tech trends through sources like Engadget, CNET, Revision, and Gizmodo.

Web Designer/Developer admin, Graphic Designer, Photographer

EyeSeeTV, Inc - Burbank, CA

February 2012 to December 2012
December 2009 to July 2010

• Website Maintenance and CMS Expertise: Managed and maintained websites, enhanced functionality, and tailored Joomla modules and plugins for specific project requirements.
• Article Posting and Editing: Oversaw article posting and editing, ensuring high-quality and engaging content publication.
• Web Development and Design: Designed web content in compliance with CSS stylesheet standards, improving user interface.
• Graphic Design: Executed graphic design for ad banners and site icons, ensuring a cohesive online presence.
• Social Media Integration: Seamlessly integrated websites with popular social media platforms, enhancing brand visibility.
• SEO Strategy: Implemented effective SEO strategies, improving website visibility and organic traffic.
• Cross-Platform Proficiency: Demonstrated proficiency in both PC and Macintosh systems, ensuring compatibility across diverse computing environments.

Web Internet Security and Anti-Piracy

Yoh, A Day & Zimmermann Company - Universal City, CA

July 2012 to August 2012
January 2010 to February 2010

• Internet Monitoring for the 2012 London Summer Olympics Telecast at NBCUniversal
• Conducted comprehensive internet monitoring during the 2012 London Summer Olympics telecast period.
• Systematically searched for live streaming sites, direct download sites, and user-generated content platforms.
• Maintained vigilance in monitoring and promptly reported any unauthorized or infringing content in accordance with reporting protocols and notifications.

Web Designer / Developer, Sales Associate, Graphics Designer

Sumdex, Inc - Baldwin Park, CA

May 2006 to December 2009

• Website Maintenance and Management: Ensured the functionality and content of the company's website in ASP and PHP environments.
• Hardware Troubleshooting: Proficiently resolve technical issues, ensuring seamless operations.
• Bilingual Sales Support: Assisted clients in the United States and Latin American markets in both English and Spanish.
• Graphic Design for Marketing: Designed magazine ads and trade show banners, enhancing marketing efforts.
• Visual Branding: Created product tags and catalog covers aligned with branding and marketing strategies.
• Laptop Case Layout Design: Developed appealing screen layouts for laptop cases, enhancing product appeal.

Intern Web Designer / Developer

The Global Wire, Inc - Pomona, CA

April 2006 to June 2006

• Website Planning and Design: Successfully planned and developed the company's website from the ground up.
• User-Friendly Design: Utilized CSS styles and client-server integration to create a seamless and user-friendly experience for blogs, newsletters, and forums on the website.

Web Designer

WTFF Group, Inc - Walnut, CA

April 2005 to February 2006

• Website Development: Designed and developed an engaging and dynamic website using Flash technology.
• Website Maintenance: Managed and maintained two operational websites, implementing new features and updates to enhance functionality.

Self-Employed

Self-employed - Hacienda Heights, CA

November 2004 to April 2005

• Ebay/Dropship Seller Proficient in internet auctions, utilizing web development tools for template creation.
• Skilled in strategic marketing with a focus on optimal advertising for maximum profit, including Google Adsense, Kanoodle, and automated hit generators.