Design Unseen
Lower Third
"Designing lower thirds for video productions has been one of my most quietly impactful career highlights. Though often overlooked by viewers, these subtle graphics play a critical role in branding and storytelling—delivering context with elegance. One of my proudest moments was creating lower thirds for broadcasts and streaming platforms, knowing they’d appear in front of millions, even if the artistry went unnoticed. Balancing minimalism with functionality, I focused on clean typography, brand-aligned color palettes, and seamless timing to ensure clarity without distraction. These projects taught me that great design isn’t always about standing out; sometimes, it’s about blending purpose with precision to elevate the viewer’s experience invisibly." - Jennifer