Skills - Digital Design, Marketing, Web Development & More
My Skills
"With a diverse and extensive skill set cultivated over years in the field, I offer expertise across digital design, marketing, web development, and creative direction. My capabilities span a wide spectrum, from crafting compelling visuals in graphic design and digital art, to building user-friendly and functional websites, including e-commerce platforms. I excel in video production and editing for impactful multimedia content, and drive brand visibility through strategic social media marketing and SEO implementation. Furthermore, I possess strong skills in e-commerce management, professional photography, content creation, and copywriting, all underpinned by solid project management and IT support abilities. My proficiency extends to a range of industry-standard software and tools, and I am adept at leveraging my communication, organizational, and leadership skills to deliver innovative and effective solutions across diverse projects." - Jennifer
Graphic Design & Digital Art
Tools: Adobe Photoshop, Adobe Illustrator, Affinity Designer, Affinity Photo, Canva, Adobe InDesign
Expertise:
- I specialize in logo design, business cards, flyers, product labels, packaging, and digital illustrations.
- I create cohesive visual branding for businesses, ensuring consistency across all materials.
- I am skilled in digital art and illustration, using tools like Affinity Designer and Adobe Creative Suite to bring creative visions to life.
Web Design & Development
Tools: WordPress, Joomla, WooCommerce, CSS, HTML, Fortune3, Adobe Dreamweaver
Expertise:
- I design user-friendly, responsive websites with a focus on aesthetics and functionality.
- I customize and maintain WordPress and Joomla websites, including e-commerce platforms like WooCommerce.
- I implement SEO strategies to improve website visibility and search engine rankings.
- I am proficient in cross-platform development, working seamlessly on both PC and Macintosh systems.
Video Production & Editing
Tools: DaVinci Resolve, Adobe Premiere, VideoPad
Expertise:
- I handle all aspects of video production, including scriptwriting, filming (using DSLR and smartphone), lighting setup, and video editing.
- I excel in color grading and exporting videos for various digital platforms.
- I create engaging multimedia content for marketing campaigns, ensuring high-quality and impactful results.
Social Media Marketing & Management
Tools: Hootsuite, TikTok, Facebook, Instagram, Google Ads, MailChimp
Expertise:
- I execute social media strategies to increase brand visibility and engagement.
- I manage TikTok content creation and campaigns, staying ahead of trends to maximize reach.
- I curate and schedule content across multiple platforms, ensuring consistent and effective audience engagement.
- I leverage social media for SEO and brand promotion, driving traffic and conversions.
E-Commerce Management
Tools: WooCommerce, Amazon Seller Central, eBay, Shopify
Expertise:
- I optimize online shopping experiences with third-party integrations, ensuring seamless functionality.
- I manage product listings, pricing, and customer engagement on platforms like Amazon and eBay.
- I enhance e-commerce functionality and user experience, driving sales and customer satisfaction.
SEO & Digital Marketing
Tools: Google Analytics, Google Ads, HubSpot, SEMrush
Expertise:
- I implement SEO strategies to improve website traffic and search rankings.
- I conduct keyword analysis and optimize content for search engines, ensuring maximum visibility.
- I run targeted email campaigns and digital marketing initiatives, boosting brand awareness and engagement.
Photography
Tools: DSLR, Smartphone, Lighting Setup
Expertise:
- I provide professional product photography for e-commerce and marketing materials.
- I capture high-quality images that align with client specifications and branding needs.
Project Management & IT Support
Tools: Microsoft Teams, Slack, Microsoft 365, Google Suite
Expertise:
- I oversee cross-functional projects, ensuring timely deliverables and effective communication.
- I provide IT support, including hardware and software maintenance, to keep operations running smoothly.
- I manage technical infrastructure, ensuring seamless business operations.
Content Creation & Copywriting
Expertise:
- I develop compelling marketing content, including newsletters, blogs, and landing pages.
- I write scripts for video productions and multimedia campaigns, ensuring clear and engaging messaging.
- I craft persuasive copy for social media and advertising, driving engagement and conversions.
Additional Skills
Languages:
I am fluent in English and Spanish, with beginner-level proficiency in Mandarin.
Software Proficiency:
I am skilled in Microsoft Office (Word, Excel), Adobe Acrobat, and Google Docs.
Soft Skills:
I possess strong communication, organizational, and leadership abilities, enabling me to excel in collaborative environments.
My multifaceted skill set, combined with my creative vision and technical expertise, allows me to deliver innovative solutions across various industries. Whether it’s designing a website, managing a social media campaign, or creating stunning visuals, I bring passion and professionalism to every project.