"During my freelance career, I crafted logos that blend simplicity with memorability, drawing inspiration from the clean, bold aesthetics of 2010s and 2020s design trends. Each project began by diving deep into my clients’ histories, mission statements, and visual inspirations—analyzing their industry, brand values, and color preferences. From there, I developed three distinct conceptual styles, merging timeless minimalism with modern flair. My iterative process ensured clients remained central to the journey, refining designs until they perfectly encapsulated their vision. Whether honoring a brand’s roots or reimagining its future, my logos strike a balance between functional clarity and creative impact, delivering visuals that resonate and endure." - Jennifer